Ben & Jerry’s Goes Globally Nuts for Fairtrade

Ben & Jerry’s has announced its commitment to go fully Fairtrade across its entire global flavour portfolio. From Phish Food to Chocolate Fudge Brownie, all Ben & Jerry’s flavours in Ireland will be converted to Fairtrade-certified ingredients by the end of 2011 with all flavours globally being converted by the end of 2013. Ben & Jerry’s was the first ice cream company in the world to use Fairtrade-certified ingredients starting in 2005, and today it’s racing ahead as the first ice cream company to make such a significant commitment to Fairtrade across its global portfolio. Fairtrade Fortnight also kicks off this week with Fairtrade Ireland asking the nation to swap their usual stuff for Fairtrade stuff. Each swap will be proof that Ireland wants developing world producers to get a better deal and while you’re in the swapping mood check out www.benjerry.ie where there are loads of prizes on offer and all you have to do is post what your fair trade will be. Win!